MANILA, Philippines - More people than ever are now looking forward to visiting Batanes – yes, the group of islands at the country’s northernmost tip – thanks to “Home,” a 60-second TV commercial of Nescafé Classic.
As the ad became a hit with viewers and is now a favorite in YouTube and much-discussed in blogs, so has Batanes perked the interest of travelers looking to experience what they saw on TV. (The ad is available for viewing on YouTube at this link: http://www.youtube.com/watch?v=qRRDIisCuzE).
The Batanes presented in “Home” is one of breathtaking beauty: romantic lighthouse views; a dreamy seascape; a pristine laid-back place that’s close to the natural rhythms of life – where time seems to have either slowed down or stood still; a perfect locale for introspection, spiritual rejuvenation, and the contemplation of Nature, God, and the meaning of Life itself.
The lifestyle and culture in Batanes are irrevocably shaped by its cold climate, its wet and stormy periods, and its rocky, hilly and mountainous geography. These unique characteristics of Batanes caught the attention of viewers, who no doubt felt as much a hankering for a warm instant brew of Nescafé Classic as much as a desire to visit the province.
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